The Canadian Beef Advisors consist of elected leaders and staff representation of the seven national beef organizations responsible for policy, marketing, research and sustainability. They are a diverse group of experienced industry representatives who are responsible for advancing the National Beef Strategy, providing recommendations on future direction and reporting results against strategy goals and objectives.
The Canadian Beef Advisors meet quarterly to review one pillar of the 2020-24 National Beef Strategy. This allows for updates on activities and identifies opportunities for collaboration between the groups. The July meeting focused on the Competitiveness Pillar with updates on Specified Risk Material (SRM) policy, the United Nations Food Systems Summit and the drought.
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