Canada Beef Promotes Canadian Ribeyes in Mexico

Canada Beef - July 2024

Father´s Day Campaign at HEB stores

Canada Beef collaborated with H-E-B supermarkets in a strategic Father's Day campaign to promote Canadian rib eye in Mexico. H-E-B is a leading chain with approximately 70 stores across Mexico and over 400 stores in the United States. The chain implemented several initiatives to emphasize the quality and origin of Canadian beef cuts.

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