Action News Blog

The Public and Stakeholder Engagement (PSE) program collected several accolades at the Best of CAMA (Canadian Agri-food Marketers Alliance) awards on November 6, 2025. This ceremony recognizes the very best in agricultural marketing, publicity, and industry relations campaigns every year. PSE’s newest short documentary, Homes on the Range , took home Best of Show—Digital across all digital marketing categories, qualifying by winning the Non-Traditional Video category. Homes o

For the first time in its history, Brazil hosted the World Meat Congress (WMC), a prestigious biennial event organized by the International Meat Secretariat (IMS). Held in Cuiabá, the capital of Mato Grosso, the congress brought together more than 600 delegates from more than 20 countries, including producers, exporters, researchers, policymakers, and industry leaders. The Canadian delegation was composed of retired CCA staff member and IMS Vice-President John Masswohl, CCA

Every year, CCA hosts “producer fly-ins” in Ottawa to connect beef producers with government representatives to discuss Canadian beef industry priorities. On October 21 and 22, Maritime cattle producers Nick Green, Trevor Welch, Victor Oulton and Chris Sears travelled to Ottawa. Nick and Trevor recorded a video before their first meeting The Maritime producers joined CCA staff for meetings with Members of Parliament and Senators to discuss Canadian beef industry priorities an