Action News Blog

For the first time in its history, Brazil hosted the World Meat Congress (WMC), a prestigious biennial event organized by the International Meat Secretariat (IMS). Held in Cuiabá, the capital of Mato Grosso, the congress brought together more than 600 delegates from more than 20 countries, including producers, exporters, researchers, policymakers, and industry leaders. The Canadian delegation was composed of retired CCA staff member and IMS Vice-President John Masswohl, CCA

Every year, CCA hosts “producer fly-ins” in Ottawa to connect beef producers with government representatives to discuss Canadian beef industry priorities. On October 21 and 22, Maritime cattle producers Nick Green, Trevor Welch, Victor Oulton and Chris Sears travelled to Ottawa. Nick and Trevor recorded a video before their first meeting The Maritime producers joined CCA staff for meetings with Members of Parliament and Senators to discuss Canadian beef industry priorities an

Public and Stakeholder Engagement’s (PSE) newest short documentary, Homes on the Range, was recently featured in The Wildlife Society’s annual conference in Edmonton. Homes on the Range highlights the key role of beef cattle farmers and ranchers in preserving critical wildlife habitat on Canadian grasslands. Research from the 2024 National Beef Sustainability Assessment indicates that land used for beef production contributes the majority of critical habitat that wildlife nee