Canadian beef industry works together to tackle trade challenges and go global

ABP - January 28, 2025

By Canadian Beef Advisors

The Canadian Beef Advisors are excited to unveil the 2025-30 National Beef Strategy, which aims to enhance profitability, growth, and the global reputation of Canadian beef as a high-quality product.

“The National Beef Strategy is about the future. We want people to know that the beef industry is preparing the way for the next generation,” says Bob Lowe, Chair of Public and Stakeholder Engagement.

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