How Canadian ranchers are writing the rulebook on sustainability – and winning

FCC

Thousands of Canadian ranchers proudly produce beef, and while it’s enjoyed at a restaurant, over a weeknight barbecue or Sunday dinner, more consumers are curious about its production. Specifically, whether it was sustainable and the impact it had on the environment.

The Canadian Roundtable for Sustainable Beef, an industry-led group, has designed a standard, readily available framework for all producers on what is considered sustainable production practices.

For full article, click HERE.