Interest in sustainability trending upward among meat consumers

Meat + Poultry - September 16, 2024

KANSAS CITY, MO. — The rise in the importance of sustainably raised meats in today’s world can be characterized by a significant shift in consumer preferences, driven by an increase in education and awareness of health, environmental and ethical considerations. After all, consumers are looking for products that are better for them, better for the animals, and better for the planet.

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