Quorn claims “blended meat” product will reduce meat consumption

Meatmanagement.com - July 2, 2024

Manufacturer Quorn has launched a “blended” meat product, a combination of Quorn alternative meat and real meat, which it claims will reduce meat consumption amongst consumers.

Quorn said it had worked with customers to create a product that was a mix of both Quorn alternative meat and real meat, as its consumer-base expanded to include “flexitarians”. Using its mycoprotein ingredient, Quorn said it had worked to find “new ways to reduce meat consumption”.

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