The beef industry took home some hardware from the Canadian Agri-Marketing Association’s (CAMA) Best of Awards, held virtually on November 19, 2020, which recognize excellence in agriculture marketing, communications and public relations campaigns. With entries in over 300 categories, various beef industry organizations walked away with either Certificate of Merits, category wins and even a Best in Show category award. These wins include:
Canadian Roundtable for Sustainable Beef
Campaign: Beef for the Planet
· Winner, Website Directed at the General Public
· Best of Show – Public Audience
Public Stakeholder & Engagement
Campaign: To Leave Something Behind
· Winner, Crisis Communications, Issues Management, Government Relations
Campaign: Guardians of the Grasslands
· Certificate of Merit, Industry-Funded Public Relations Tactic Directed at the General Public
Alberta Beef Producers
Campaign: Flavour of Alberta
· Winner, Series Execution
Campaign: All for Beef Influencer Engagement
· Overall Industry Relations Program Winner
Campaign: All for The Beef · Winner, Website (consumer)
Congratulations to all those involved in executing these impactful campaigns! You can check out a full list of the award recipients HERE.
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