Nearly a decade ago, Beef Farmers of Ontario underwent a significant transformation as the association changed its name from the Ontario Cattlemen’s Association to Beef Farmers of Ontario (BFO). At the time, it was a period of both resistance and optimism for BFO members. In October of 2013, a new logo (and brand) was unveiled, which has served the association extremely well over the last nine years most specifically with government, media, consumers and members of the public.
Since that time, societally and within the beef community, we have undergone some significant changes. While the brand has served BFO well, there comes a time when we could all use a little bit of a makeover. There are mixed reports of how often a brand should be reviewed, some say as little as every six months, some say a year and others suggest every three to five years. With nine years under our belt, BFO's communications team has spent the last several months taking inventory of our brand, communication assets and ventured down the path of a refresh.
To be clear, BFO's logo remains the same – with a slight facelift to the text and a modest colour modification – but the team worked diligently on a refreshed website, digital assets, tradeshow materials and internal/external communication documents. The other important element that has changed since 2013, is the introduction of BFO's Ontario Beef consumer facing logo and website. The focus throughout the refresh process was to improve the synergy between both of our brands – Beef Farmers of Ontario and Ontario Beef - to create a cohesive look.
Impressions matter. While some of this work may seem frivolous, how we present ourselves to government and the public matters, and we would suggest that it’s even more important now with more pressure on our sector to be innovative, responsible and accountable. Having an image that helps us communicate these attributes with important stakeholders will help us on important lobby files with government and advocate for our positive environmental and economic contributions to society.
We welcome you to visit and spend some time reviewing our refreshed website. Much of the content remains the same (including the very important market information section!), but with fresh new look.
Can't find what you're looking for? Let us know by emailing info@ontariobeef.com!
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