By: Canada Beef
If you’re a beef fan, have a public Instagram account, and are enjoying a beef meal, post a snapshot of your dish, and have the chance to be rewarded for your efforts!
That’s the call-to-action to millennial audiences to participate in The One & Only Beef’s Instagram contest that’s designed to:
1. build loyalty through new communities for Canada Beef’s ThinkBeef.ca platform,
2. encourage participation with The One & Only Beef campaign assets, and
3. populate the Instagram visual space with beef imagery, demonstrating beef belongs in the lives of many, and here’s how it’s done!
Each month this year, The One & Only Beef campaign (a.k.a the CRAVE initiative), will do a draw from qualifying posts for a chance to win beef-pride prize packs. The contest wraps up at the end of December; with a grand prize draw, which includes a $500 gift card from Costco.
The contest outreach is being supported through social media, the Make it Beef monthly e-newsletter and paid digital advertising.
Join in the fun by participating and who knows – maybe you’ll win! Check out the contest here.
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