The Canadian Beef Advisors consist of elected leaders and staff representation of the seven national beef organizations responsible for policy, marketing, research and sustainability. They are a diverse group of experienced industry representatives who are responsible for advancing the National Beef Strategy, providing recommendations on future direction and reporting results against strategy goals and objectives. The January meeting shared information on current issues and efforts around feed availability, supply chain disruptions and vaccine mandates for truckers as well as delays in trains. News that South Korea had lifted its ban on Canadian Beef was shared. The Canadian Beef Advisors meet quarterly to review one pillar of the 2020-24 National Beef Strategy. This allows for updates on activities and identifies opportunities for collaboration between the groups. In January, the Productivity Pillar was reviewed with updates from the Beef Cattle Research Council and the Canadian Beef Breeds Council.
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