The Public and Stakeholder Engagement (PSE) program is excited to announce that their new video series, “To Leave Something Behind” has launched. These are part of the larger “Feeding the Future” initiative that included two media presentations focusing on the future of both young producers and our endangered native grasslands.
The three new videos strive to bring awareness to the connection between ensuring the future success of the beef industry and the iconic landscapes that could otherwise be jeopardized. Participants include Luke and Frank Radau of Coulee Crest Farm, Evan and Tonay Hegedys of Hegedys Ranching and Kendra and Bryan Donnelly of Korova Feeders. As multigenerational operations, each discuss their hopes for the future of their family operation and what they hope to leave behind.
These videos will live on a new landing page off the Guardians of the Grasslands website to continue to build the brand and it’s key messages – namely, that without the next generation to carry on our farms we risk losing of the environments they protect. These videos will also be used to garner support for the Canadian Federation of Agriculture campaign in raising awareness of the impacts of COVID-19 on the beef industry.
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