Raising Canadian Beef social channels gaining momentum going into 2023

Public and Stakeholder Engagement’s new social channels, called Raising Canadian Beef,

turn two months old on Christmas Day! The channels were designed to communicate the benefits of raising beef cattle in Canada with public audiences. We have seen steady growth on both Instagram and TikTok with engagement and audience growth rates well above typical industry targets. A few posts in particular have taken off, with our top TikTok video hitting almost 27,000 views by the end of November. Check out the top performing posts on each channel below.

Instagram:

TikTok: