Canadian Roundtable for Sustainable Beef (CRSB) is pleased to announce that Walmart Canada is now sourcing beef from CRSB Certified Sustainable farms and ranches.
Walmart Canada is the first retailer to make an on-pack claim bearing the CRSB Certified Mass Balance logo on a line of beef patties in their Your Fresh Market brand, in stores now.
The label features the logo, with a “contributing to beef sustainable beef production” claim, meaning that at least 30 per cent of the beef in their Your Fresh Market beef patties are sourced from CRSB Certified farms and ranches, and tracked through the supply chain.
This mass balance system supports the sustainable practices of Canadian beef farmers and ranchers, and is an important stepping stone as the industry builds supply from Certified Operations. This partnership also demonstrates the industry’s commitment to sustainability, and provides Canadian customers with a credible claim about how beef is raised in Canada according to third party verified standards.
For more information, click here.
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